From the University of Arkansas "Here, you'll learn the theories and skills of how to create persuasive messages, how to ensure those messages reach the right audience and how to communicate persuasive messages in a socially responsible way.
Students in the Advertising/Public Relations major become professionals in developing and managing advertising and public relations campaigns and in designing and creating ads. They learn how research can help shape a project and how ethical judgment can help shape a career. They learn to define and reach an audience and to deal with clients. They can learn to work in all media, including radio and TV. In classes, in internships and in special projects, students participate in advertising and public relations campaigns, many of which are real-world projects brought by local and regional businesspeople and non-profit organizations. Students also learn to conduct and use research for national advertising plans. Advertising and PR students are encouraged to work on the student publications, the Arkansas Traveler and the Razorback yearbook to learn ad sales and ad makeup. In recent years a number of students have participated in and won national competitions with their advertising plans."
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| Artistic Design | Basic Computer Skills | Editing |
| Expressing Ideas | Interviewing | Listening Skills |
| Provide/Respond to Feedback | Speaking Effectively | Technical Writing |
| Use Technology Effectively | Written Communication | Social Perceptiveness |
| Teamwork | Willingness to Take Risks | Creativity/Imagination |
| Gathering Information | Research Skills | Setting Goals |
| Adaptability/Flexibility | Attention to Detail | Judgment & Decision Making |
| Initiative | Managing Time/Stress | Punctuality |
| Administrative Skills | Delegating Tasks | Prioritizing Tasks |
| Strategic Planning/Visioning |
