The innovation and entrepreneurship major is aimed at students who intend to start new for-profit, non-profit, or for-benefit ventures, manage and grow small businesses, or enter the workforce with an entrepreneurial mindset and skills in innovation and technology commercialization.
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Because they often run new ventures themselves, entrepreneurs must know how to operate every aspect of their business. Typically, this includes the areas of:
| Managing the business on a day-to-day basis | Advertising, selling, and distributing the product or service (marketing) | Accounting or keeping financial records for the business |
| Hiring personnel to assist with the business | Production of finished goods or services | Be non-conformist |
| Motivated by achievement | Prefer innovation | Possess high uncertainty tolerance |
American Franchisee Association
International Franchise Association
National Association of Home Based Business
US Small Business Administration
Michigan Business & Professional Association
National Federation of Independent Business
National Small Business Association
