Advertising and Public Relations (ADPR)

What is Advertising and Public Relations?

According to the University of Arkansas' Department of Journalism & Strategic Media, "Advertising/Public Relations majors will learn the theories and skills of how to create persuasive messages, how to ensure those messages reach the right audience and how to communicate persuasive messages in a socially responsible way.

Students in the Advertising/Public Relations major become professionals in developing and managing advertising and public relations campaigns and in designing and creating ads. They learn how research can help shape a project and how ethical judgment can help shape a career. They learn to define and reach an audience and to deal with clients. They can learn to work in all media, including radio and TV."

Related Careers

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List of Related Careers	List of Related Careers
Advertising & Promotions Managers	Advertising Sales Agents
Brand Managers	Broadcast Producers
Creative Directors	Desktop Publishers
Development Coordinators	Editors
Emergency Management Directors	Film & Video Editors
Market Research Analysts & Marketing Specialists	Photographers
Production Coordinator	Public Relations Managers
Public Relations Specialists	Search Marketing Strategist
User Experience Designer	Web Content Managers
Writers & Authors

Related Skills

List of Related Skills	List of Related Skills	List of Related Skills
Adaptability/Flexibility	Attention to Detail	Collaborative Work
Communication	Creativity/Imagination	Critical Thinking
Cultural Competence	Editing	Expressing Ideas
Information Literacy	Initiative	Leadership
Message Creation	Persuasion	Social Perceptiveness
Speaking Effectively	Storytelling in a wide variety of contexts	Strategic Planning/Visioning
Teamwork	Written Communication