Marketing (MKTG)


According to the University of Arkansas Department of Marketing, Our undergraduate in-person degree program is designed to prepare students for exciting careers in branding, digital marketing, professional sales, and merchandising. In addition to gaining a comprehensive understanding of marketing functions within organizations, students develop expertise in areas like consumer behavior, marketing research, and strategic marketing. With specialized tracks in professional sales and strategic retail, our program provides a focused, career-driven education for students.

The Master of Science in Marketing degree is designed to foster customer-focused innovation and decision-making skills essential for success in brand management. Students will understand the challenges faced by organizations in an environment altered by changes in consumer behavior, technology and globalization."

List of Related Skills List of Related Skills List of Related Skills
Advertising & Promotion Strategy Branding & Product Management
Communication & Presentation Skills Consumer Behavior Insight
Creativity & Problem-Solving Digital Marketing
Market Research & Data Analysis Project Management & Collaboration
Sales & Relationship Management Strategic Planning

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