Using Your LinkedIn Profile


This section of our guide is meant to help you use your LinkedIn account to find a job, make new connections, and maintain your already-existing network. View The Career Counselor's Guide to LinkedIn to find out more information on how to use LinkedIn to help you with your job search.

  • General
    • Claim your unique URL for your LinkedIn Profile.
      • Ex: www.linkedin.com/in/kelseylavigne/
      • To do this, go to your profile, click on 'edit profile', and click 'edit' next to the URL that is listed under your profile picture.
    • Use a LinkedIn Badge
      • To create this, go to your profile, click on 'edit profile', and click 'edit' next to the URL that is listed under your profile picture. From there you should see an option to create a badge.
    • Keep your profile up-to-date. Users who actively update their profile get more job offers than people who reach out to recruiters.
      • Hint: When you are updating your profile, temporarily turn off your activity broadcast. This will prevent each small change you make from flooding your connections Pulse Feed. To do this, go to 'Settings', then 'Privacy Controls'. From there you should be able to see 'Turn on/off your activity broadcasts'.
    • Set up anonymous profile viewing to explore LinkedIn - and those who are on it - fearlessly. Typically when you view someone's profile on LinkedIn, it will show that person that you looked at their profile. By setting up the anonymous profile, you can look around without others knowing.
      • To accomplish this, place your mouse cursor over your profile photo in the upper right-hand corner of the screen. Click on 'Privacy and Settings'. From here, click on 'Select what others see when you've viewed their profile' under 'Privacy Controls' in the 'Profile' section.
  • Status
    • Update people on what is going on in your life professionally and/or academically.
    • Tag people in your status by using the @ symbol.
    • Updates with images have a 98% higher comment rate than those without images.
  • Pulse
    • Use this newsfeed to stay up to date on your industry and your connections.
    • You can narrow down the type of information that is in the Pulse Feed by clicking on 'All Updates' in the upper right-hand corner of the feed (directly under your status update bar).
  • Communication
    • Be responsive. Whenever someone sends you a request or a message, respond to it in a timely manner. This means you may want to set up your email alerts to notify you of when someone adds you or sends you a message to ensure it doesn't go unnoticed.
    • Always say thank you to people who have helped you. If someone endorses a skill, provides a recommendation, or sends you a helpful message, thank them. Saying thank you can go a long way.
    • Pay attention to who has looked at your profile. This can help you identify who you may want to reach out to and network with, and it can help you figure out if you are being considered for a position.
      • Read THIS article for more information.
    • Maintain your connections by commenting on people's statuses, forwarding job postings, and endorsing people.
    • When reaching out to someone new (through LinkedIn or in person), research their profile first. This will allow you to highlight similarities between you and this person and allow you to identify things to talk about.
    • Recognize that if you make an introduction between people, your reputation is on the line. Evaluate each introduction individually. It is okay to politely refuse if you want to.
    • Use groups as a way to contribute to discussions and to network outside of your usual avenues.
  • Job Search
    • Use the Advance People Search and Advanced Job Search options to find people to network with and jobs to apply to.
      • Tip: You can save your search and/or set up an RSS feed.
    • Use the alumni tool to identify alumni who are in your field to network with. The alumni tool is found by clicking on 'Connections' along the top menu bar, then 'Find Alumni'. THIS article can give you useful information on how to do this.
    • Reach out directly to a recruiter for a company that you have applied to. Not every candidate will do this, so it can help you stand out in the crowd.
    • Use the company pages to identify people who work at the company to network with and to do research about the company.
      • How-to: When you are on a company's page, you will see in the upper right-hand section of the page a section called 'How You're Connected'. Underneath will be a list of employees at that organizations, and it will tell you if you have a 1st degree connection (you know that person) or a 2nd degree connection (you know someone who knows that person).
    • Use the STUDENT JOBS PORTAL to find jobs that are targeted to students and helping students develop professionally.
    • Use your existing network. Ask people in your network (individually) for advice, an informational interview, or if they know anyone in your desired field.
    • Use LinkedIn's job board. To use this, click on 'Jobs' in the top menu bar.
    • If you are planning to move to a specific area, change your city and state to that area. Employers will often do searches by area when they are looking to fill positions.

REFERENCES

http://mashable.com/2014/08/07/linkedin-tips-and-tricks/

http://www.forbes.com/sites/jacquelynsmith/2013/04/17/7-things-you-probably-didnt-know-about-your-job-search/

http://blog.linkedin.com/2014/07/01/creating-a-killer-linkedin-profile-tips-from-link-humans/

http://mashable.com/2014/08/07/linkedin-tips-and-tricks/

http://www.hongkiat.com/blog/professional-linkedin-profile/

http://blog.hubspot.com/blog/tabid/6307/bid/23454/The-Ultimate-Cheat-Sheet-for-Mastering-LinkedIn.aspx

http://www.socialmediaexaminer.com/9-linkedin-marketing-tips/

https://www.themuse.com/advice/the-31-best-linkedin-profile-tips-for-job-seekers

https://www.themuse.com/advice/33-tweetsize-linkedin-tips-you-need-to-try

http://www.leisurejobs.com/staticpages/18285/the-ultimate-linkedin-cheat-sheet/