According to the National Association of Colleges and Employers (2015), employer use of social media is growing. In fact, 80.5% of employers say that they use social media in some capacity to recruit candidates (92.6% on LinkedIn, 73% on Facebook, 69.4% on Twitter). A similar study by Jobvite puts that number at 94%. The use of social media by employers may span from identifying possible talent to getting more information about a candidate's professional history to determining which candidate's personality would be a better fit for their organization. With such a large number of employers using social media to aid their recruiting process, it is important for job seekers to not only have a social media presence, but to have a strategic presence. The social media guides presented here will introduce you to some platform-specific strategies for LinkedIn, Facebook, and Twitter.

If you have any questions, need some extra guidance, or want a profile review, contact the Career Development Center to set up an email or in-person appointment. We also take (free!) professional photos that you can use for your profile picture.