Marketing (MKTG)

What is Marketing? Related Careers
Related Skills Job & Internship Search Links
Career Planning Links Professional Association Links
Miscellaneous Links UofA Department of Marketing

What is Marketing?

According to the University of Arkansas, "The major in marketing is designed to prepare students for careers involving product planning, distribution, promotion, and pricing strategies in profit or nonprofit organizations. In addition to a broad overview of the marketing functions within organizations, students are provided with knowledge and skills in consumer behavior, marketing research, and strategic marketing.

Students majoring in marketing are actively subjected to problem-solving situations, both domestic and international, where a variety of contemporary tools are employed to stimulate the strategic decision-making process. Supportive disciplines with which the marketer should be familiar include psychology, sociology, accounting, economics, statistics, quantitative analysis, and research methodology.

The marketing major is intended to provide students with broad knowledge and skills in marketing applicable to a wide range of profit and nonprofit organizations."

Related Careers

Account Executive

Employment Agency Counselor

Merchandising Manager

Account Representative

Financial Planner

Nonprofit Organization Manager

Advertising Executive

Franchise Sales Director

Packaging Specialist

Advertising Manager

Franchise Specialist

Product Manager

Art Director



Bank Officer

Government Administrator

Project Manager

Brand Manager

Grant Writer

Promotions Director


Hotel Sales Manager

Property Manager

Circulation Manager

Import/Export Manager

Public Relations Specialist

Commercial Artist

International Marketing Specialist

Retail Manager

Comparison Shopper

Inventory Control Specialist

Sales Agent



Sales Manager

Consumer Affairs Specialist

Market Field Coordinator

Sales Representative


Market Representative


Credit/Loan Administrator

Market Research Analyst


Customer Service Manager

Market Research Interviewer

Specialty Advertising Director

Development Officer

Marketing Communications Consultant

Telecommunications Director

Direct Mail Specialist

Marketing Manager

Telemarketing Representative

Distribution manager

Marketing Planner

Urban/Regional Planner

District Sales Manager

Media Buyer/Analyst

Wholesale Salesperson

Related Skills

Ability to Manage & Direct People/Programs

People Skills

Active listener and learner

Planning Skills

Analysis & Interpretation Skills

Presentation Skills

Communication Skills (Written & Oral)

Reading Comprehension

Critical Thinking

Research Abilities


Strategic Thinking Skills

Negotiation Skills

Teamwork Abilities

Job & Internship Search Links

After College

American Advertising Federation

Career BankEnvironmental Careers Organization

Far West Agribusiness Assocation Internship Portal - Designed to connect students with Agribusiness internships in the expanding fields of agronomy, economics, public policy, and business for course credits and/or compensation as determined by Agribusiness retailer and respective colleges and universities.


Internal Revenue ServiceMarketing Jobs

Marketing & Sales Jobs Page



Public Relations Society of America

StreetID - A comprehensive, financial services-focused matchmaking and news site that efficiently connects hiring managers with candidates based on compatibility. The website's innovative search criteria is custom designed for the finance industry and cannot be found on any other online recruiting website. Candidates are not lost in the black hole of resume piles or job boards. StreetID allows candidate's credentials to speak for themselves. - Check out the Students and Recent Grads section and the Federal Jobs by College Major for a listing of job titles related to your major.

Walt Disney Jobs

Career Planning Links

Occupational Outlook Handbook - The following links also provide a summary of the career, what they do, the work environment, how to become one, the job outlook, similar occupations and contacts for more information.

Business and Finance Career Resources

Careers in Business - A list of business career options and job opportunities.

Careers in Marketing - A list of marketing career options and job opportunities.

MBA Programs Guide

Professional Association Links

The Ad Council

Advertising AgeAmerican Marketing AssociationSales & Marketing Professional AssociationSmall Business Administration

Miscellaneous Links

Vault - Career Intelligence

The Wall Street Journal - Career Advice